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Local marketers and businesses can send text, images, audio and video messages free of cost. WhatsApp only consumes internet data to send messages. During the first year  wascript whatsapp is completely free for all users, including businesses, but once the first year is over every user needs to pay a minimal annual subscription fee of $0.99 per year. So there are no hidden charges, and it is much less costly than other online advertising channels.

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