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When a Facebook member clicks the like button on your website, that goes to their Facebook page. All of their friends see that "their friend" liked your website. This will cause some of those people to visit your 粉絲團 and possibly like it. Each time someone likes your website via the "Facebook like" button, your website gains exposure to hundreds / thousands of people. It becomes a snowball effect as their friends of their friends are exposed to your website.